This is a weird experiment. We are trying to figure out, which factor in your home would you be most unhappy with. There is a rational in this question. You may ask what? If we can map user patterns we could infer something from it and perhaps target our posts in a better way. As mentioned in the start, its an experiment.

You could mention just the space which you are not happy with or some specific details about which you almost fume…It could be anything from color, to lack of ventilation to pest problems.

Hoping to see some of the common patterns emerge here.

 cheers

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Some may wonder what has this topic got to do with the theme of this blog. The answer is - a whole lot…….

Modern Indians today who aspire for a good lifestyle, income and more, predominantly try to establish their career outside India.

We estimate that a good chunk of them would come back to India. When they come, they indulge in real-estate as they have the monetary power. And their buying power not only determines the real estate rates but also is encouraging big brands to enter the Indian home market. Take for instance “Kohler”. A seemingly unheard brand name in Indian bathroom fixtures. Today we see their ads in all the major magazines like India Today, The Week, Outlook and more…..

People who have been overseas know the premium brands like “Kohler” and they seek the same luxury here.

Some Indians even plan and purchase their homes while being abroad. They do some initial research, or are prompted by their parents to invest in real estate as it is the “right time”.

 The NRI crowd is not only determining the real estate rates, ( the consensus in cities like Bangalore and Chennai is that IT people in general are a reason for the price hikes) but thanks to their indulgence, the common man is getting to hear of unheard brands…..

 Likewise for items like Modular kitchen, shower cubicles, electric chimney and more which we are pretty certain would not have the kind of penetration without the “NRI-Factor”.

It seems like supply meeting demand here……

 Just a casual article. But worth debating. What say readers??

Comment on….

Jai Hind

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