Moulded furniture was a new concept in India when it was introduced in the mid nineties. One of the companies who pioneered the products was Nilkamal. Even today they are focusing on delivering quality products and their range is really impressive. There have been lot of clones in the moulded furniture market. We have seen that these clones are not manufactured with high quality plastics and tend to break or warp after some time.

Moulded furniture are really cost effective when compared to wood or steel. They are light in weight and the weight baring capacity is very good compared to the mass of the product. They are easy to maintain and do not exhibit problems such as rusting and also immune to termites and the like. This is probably one of the biggest advantages for the moulded furniture.

They also have some negatives. Aesthetically they are low on score. Certain furniture types are not easy to be implemented on the moulded platform. But all said and done, they really offer a lot to the consumers. Having given this brief introduction let us look at the company profile of Nilkamal.

NILKAMAL GROUP OF COMPANIES, with a turnover of over Rs. 500 crores/ USD 125 million is the world leader in the field of plastic Molded Furniture and India’s number one in the Material Handling plastic crates industry.  Nilkamal, a name to reckon with in the plastic processing industry since the last three decades, is into Injection molding of plastic furniture, material handling crates and bins. They process fifty thousand metric tons of polyethylene and polypropylene Per Annum.

Their array of furniture products includes a large variety of models in chairs, dining tables, coffee tables, cupboards, trolleys, shoe racks, multipurpose racks, baby chairs, stools, etc. which are highly popular in homes, restaurants, gardens, party halls, etc.

They have also diversified into lifestyle furniture business by launching @home - the complete Home Solutions Store with contemporary readymade knockdown wooden furniture and home accents. Besides refreshing furniture and accessories, these stores provide design solutions, professional guidance, interest free loans, etc. With 8 stores already operational ( 2 in Mumbai, 1 each in New Mumbai, Pune, Ahmedabad, Nasik, Hyderabad and Bangalore ) as on June 2007.

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First a word about USHA.

Image Courtesy : ushainternational.com

Usha International is one of India’s well known consumer durables marketing and distribution companies. It was started in 1957 and has been marketing its products for over 50 years. The company deals with multiple products under the brand name USHA and has over 50 million customers.

Usha has two distinct brands today apart from the parent brand. They are Lexus and Zentra. The article is just an ice breaker for later, so that you consumers are aware of the offerings.

Image Courtesy : ushainternational.com

The two products offered under the “Zentra” brand are:

a) Digital Inverter:

Image Courtesy : ushainternational.com 

The Usha Zentra range of Digital Inverters come with their high and consistent backup time, low running costs and highly efficient battery charging.

Some features of the inverters are:

• Unique pulse changing technique ensures consistent backup time.
• Specially designed pulse charger generates constant current/voltage, leading to 50% increase in battery life and more efficient charging.
• Reverse battery polarity protection circuit prevents accidents resulting from faulty battery connections.
• Low running cost of inverter implies up to 70% saving on electricity bills.
• Reduced harmonic distortion, in comparison with other inverters, assures longer appliances life.

b) Home UPS System

Image Courtesy : ushainternational.com

The Usha Zentra Home UPS Systems are manufactured with utmost care to ensure trouble-free performance for years to come. They provide backup power for fans, bulbs, tube lights, computers, and others appliances when main electricity supply fails.

Salient Features:
 

• Microcontroller based design oversees all major system parameters, resulting in enhanced performance and reliability.
• Advance5-stage ATM pulse charging ensures a lower electricity bill and increased battery life.
• The Auto Reset function handles overload by shutting down the system after 5 alarms.
• Reverse Battery Polarity Protection safeguards the UPS from faulty battery connections.
• Battery Deep Discharge Protection System shuts down the UPS automatically when voltage below 9.8V

[source]

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http://indesitindia.com/

Indesit is Europe’s second largest and the world’s fifth largest manufacturer of premium household products. When it says premium, we think that they may not be for the middle class family in India.

Their range of products include:

• Front loading washing machines
• Refrigerators
• Kitchen Ranges (also known as cooking ranges)
• Dishwashers
• Hobs (also known as electric chimney)

The products are designed in Italy and manufactured in Europe.

The website (address mentioned at the top) is pretty interactive. You could check it out for the complete product range.

In India,

ETA Star Appliances will distribute the Indesit range of appliances in the Indian market from April’2008. 

About Indesit and ETA (source)

ETA Star Appliances Private Limited (ESA), incorporated in 2007, is an  initiative  of  ETA  General  Private  Limited  which  is  a  part  of  ETA - Ascon group a $4 billion conglomerate.

ETA  General  Private  Limited  (EGPL)  is  a Joint Venture of ETA - Ascon group, Dubai and Fujitsu General Limited, Japan which brought the famous “Extreme Machine” –  General Air conditioners to Indian market. In a span of 5 years, ETA General has established the brand as the best available premium product in the market with its quality and service.

ETA - Ascon group is one of the biggest multinational corporation with  21  offices  worldwide  and  an  annual  turnover  of  US $  5  billion. It  has  major  business  interests  in  Trading  &  Shipping,  Electromechanical  Contracting,  Elevator  business,  Construction  &  Manufacturing  in  the  U.A.E. 

ESA enters the market with an agenda of offering world class brown and white goods for Indian market. As its first approach to Indian market ESA launched VESTAR brand of High Definition LCD Televisions which is available across India from the end of January 2008.

ETA Star Appliances will distribute the Indesit range of appliances in the Indian market from April’2008. 

Indesit Company is Europe’s second largest manufacturer of household appliances by market share and the world’s fifth. Founded in 1975 by the current chairman Vittorio Merloni and listed on the Milan stock exchange since 1987, the Group posted sales of over €3 billion in 2007, having turned out over 15 million appliances. Indesit Company operates through 18 production facilities and 24 commercial branches worldwide and employs over 17,000 people.
This will be followed by Washing Machines, Refrigerators, Air-conditioners, and Kitchen Appliances by end of March ’08. All products will cater to the premium segment customers across India.
 
The Indesit brand range will comprise of
( a )      A full range of front loading fully automatic Washing Machines of 5 – 7 kg capacity. Indesit’s designer machine “Moon” which the Company is launching globally will be the Star              of the category.
( b )      Frost free large capacity Refrigerators
( c )      A range of Dish Washers
( d )      A range of Kitchen Appliances which will include various sizes and configurations of Chimneys, Hoods, Hobs and Cooking range models in various sizes. 

Contact number in Chennai : 044-28297627/28/29/30

Email : info [at] etastarappliances [dot] com

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Today we cover a company - “V Guard”. A name which is very commonly associated with voltage stabilizers.

Image Courtesy : vguard.in

This company was started in 1977 by Kochouseph Chittilappilly with an investment of just rupees 1,00,000. Today V-Guard boasts of a turn-over in excess of Rs. 310 Crores!

The company’s website can be accessed at : http://www.vguard.in/

The following products are manufactured by V-Guard:

• Electronic Voltage Stabilizer
• PVC Cables
• Motor Pumps
• Electric Water Heaters(Geysers)
• Solar Water Heater
• Fans
• UPS for Computer

If you own a product from V-Guard and would like to have it services, please call:

Kerala - 0484-2536186

Tamilnadu - 099941 60300

Karnataka - 098455 25000

Andhra - 098483 25001

The company is also behind an amusement park called “Veega Land”. You can check out Veega Land at : http://www.veegaland.com/

We shall cover the products separately. Comments are welcome.

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Klaus Waren Fixtures is a company which has been involved in bathing fixtures since 1992. The brand name of their products is called “Aquel”.

Strange enough, they do not have a website. Their head office is located at Mumbai.

Two of their products, Oblik and Blumer are shown below:

Here is a short write up from a magazine ad about their products:

” Aquel. A name that revived the ancient purpose of bathing - pleasure, indulgence, exuberance and satisfaction. Each Aquel combines the extravagance of design and practicalities of daily life to make your bathing comfortable, enjoyable and memorable. Make your selection from the ingeniously designed Aquel bath luxuries and convert your everyday bathing into a luxuriously pleasurable ritual. “

The company can be contacted at : klauswarenmumbai [at] gmail [dot] com

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