Reckitt Benckiser India launches Lizol Antibacterial Kitchen Cleaner

[source : IndiaPRwire.com ]

Marking its grand foray in the kitchen cleaning segment, Lizol, Reckitt Benckiser’s leading surface cleaner and disinfectant brand has launched a remarkably new kitchen cleaner product for the Indian market. Lizol Kitchen Cleaner kills 99.9% germs within 60 seconds and has a powerful formulation which removes tough grease stains. Lizol Kitchen Cleaner is safe to use on surfaces where food is prepared as one just needs to wipe it post use, instead of rinsing. The Lizol kitchen cleaner comes in a convenient spray format and is available across Modern Trade Stores at Rs. 75 for 500 ml.

Launching the all new Lizol kitchen cleaner, Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser (India) Ltd said, “The new Lizol kitchen cleaner is the result of the extensive research from Reckitt Benckiser and is a truly world class product for the Indian market. The product is a step forward in providing a user friendly spray that will keep the home and kitchen environment clean and free from germs. After all, germs in Kitchen can affect the health of the entire family.”

Lizol kitchen cleaner ensures complete protection from oil, grease, and invisible germs which are present on kitchen surfaces but cannot be seen. Its spray format can be used without requiring any rinsing, saving much needed time, energy and precious water.

Lysol/Lizol, is the world’s No1 disinfectant floor cleaner.Launched in the year 1997 in India, Lizol is the market leader in the All Purpose Cleaner (APC) segment with 39% value market share. ‘Lysol’ is the no.1 disinfectant brand in U.S, with majority of the households using Lysol products. Families have trusted the brand to help keep their homes healthy for over 100 years.

About Lizol and Reckitt Benckiser:

Lizol is a brand from Reckitt Benckiser. Lizol is the no.1 disinfectant brand in U.S, with majority of the households using Lizol products. Families have trusted the brand to help keep their homes healthy for over 100 years. Hospitals across the U.S also trust the brand to satisfy their cleaning and disinfecting needs.

Lizol has been in the Indian market since 1997. Lizol launched its Fragrance range – Floral and Citrus in May 2005, which saw its market share growing dramatically. Lizol is currently the market leader in All Purpose Cleaner market at 39% value market share.

Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman (India) Ltd is one of the fastest growing consumer goods companies in South Asia. In India, it has many brands namely – Dettol, Harpic, Mortein, Lizol, Cherry Blossom, Vanish, Easy Off Bang, Veet, Colin, Disprin, Strepsils, Clearasil and others. It has major presence in home and personal care, surface care, fabric care, pest control and healthcare. The Company has operations in 60 countries, sales in 180 and employs 22,000 people around the world. Globally Reckitt Benckiser plc is headquartered in Slough just outside London, UKand is listed on the London StockExchange. For more information visit: www.reckittbenckiser.com

Some details from Lizol.co.in

Recommended by Indian Medical Association

Good health of your family begins from your Kitchen. It needs to be 99.9% germ free in addition to being clean.

Lizol Antibacterial Kitchen Cleaner
• Kills 99.9% Germs
• Removes oil and food stains
• No Rinsing required
• Leaves a pleasant citrus fragrance

Recommended for use on:
Kitchen Shelf & Tiles, Gas Stove, Sink, Appliances

Directions for use:
General Kitchen Cleaning: Spray on soiled area till wet and wipe clean. No rinsing!
Disinfect/Deodorize: For heavy soiled areas spray till wet and let stand for 10 minutes before wiping clean. On painted surfaces test a small inconspicuous area first. Not recommended for marble, brass, acrylic plastic or finished wood surfaces.

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Posted by Vivek on Jul 23 2008 Filed under News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry