Harpic – The Toilet Cleaner from Reckitt Benckiser

Cleaning the closet in the bathroom/washroom could be a demanding task. Thanks to some sophisticated products, it is no longer a cumbersome task. Some actually find it intriguing enough to indulge in it.  


Image Courtesy : muncha.com

Our focus today is on one such product which makes cleaning toilets very easy. We would have seen some advertisements on the television about this from time to time, but here we are covering some different aspects of this wonder cleaning liquid – HARPIC.

For starters, Harpic is a brand owned by a British company called Reckitt Benckiser who is a strong player in the Indian Market along with many other interesting products. We will cover them one after another in the coming days. Interestingly enough, Reckitt Benckiser was previously known as Reckitt & Colman India. Harpic was originally invented by Mr. Harry Pickup (hence the name!).

Launched in England in the 1920s, Harpic toilet bowl cleaner has been successfully extended to 47 countries on a platform of powerful cleaning. Harpic provides a full range of liquid toilet bowl cleaners, tablets, wipes, toilet bowl blocks, cistern blocks and brush systems. (taken from Reckitt Benckiser’s website)

One of the features on the product is that it has a “child-proof” cap which has to be pressed and opened, making it safe against kids at home.The primary claims of the product enhanced by its “Opti-Thick” formula are:

  1. Kills germs post 60 minutes of contact with undiluted product.
  2. Removes tough stains and keeps your closet sparkling clean.
  3. Removes bad odour from the closets and keeps your bathrooms fresh.

The product is available in 500 ml, 200 ml and 35 ml quantities. The first two are bottles whereas the last one is a sachet.

Harpic Offerings

The competing products for Harpic are primarily “Sanifresh” and other local players such as phenyl and powder based cleaning agents.

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Posted by on Dec 26 2007 Filed under Bathroom. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry
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