Eureka Forbes’ Aquaguard Ultra and Hindustan Unilever’s Pureit – A brief look
We have covered water quite extensively on our portal. You can read about them at:
Bubble Top water refill packs – How safe are they?
Reverse Osmosis at your home – Comment to post
We all are aware of water purifiers. They range from simple models which have filtering membrane candles to advanced types featuring multi-stage filtering, ozone treatment and what not.
Choosing a water purifier is as difficult as choosing a car in India today. We would cover the available offerings from the market on an ongoing basis, and thought today we could cover two such models from Eureka Forbes and the other from Hindustan Unilever.
Pureit
Pureit is a coming from the stables of Hindustan Unilever, a part of the global Unilever group. Previously known as Hindustan Lever, the company is going through a brand makeover complete with logo changes and more.
Pureit is a gravity based water filter which does not require any electricity. We have to pour water on the top and after filtration it is collected in a semi-transparent reservoir at the bottom. Water is then dispensed through a tap. This tap has two modes, one – where you can press it and dispense the water or two – where you can lift the water and it continues to flow as long as you don’t flip the tap back on. The first one is recommended to avoid spillage, but it can be tough to fill bottles in this mode.
It has a unique “germkill battery kit” which can safely dispense 1500 litres of water. There is a small window which shows the status of the battery and when it turns red, the user has to get it replaced.
The term battery here is not to be confused with electrical appliances. It is merely a term, that is all. The product is available in 2 colors, Deep maroon and a mixture of white/blue.
The cost of the Pureit filter is about 1600 rupees and the filter costs around 300 rupees.
More details about this can be found here - - > http://www.hulpureit.com/index.html
AQUAGUARD ULTRA
An equivalent product to Pureit exists from Eureka Forbes as well – Aquaguard Ultra. It uses an ultrafiltration membrane to purify water. The product claims to be capable of removing impurities even in the molecular range.
Just like Pureit, Ultra does not require electricity to function. It has a four stage purification:
- Particle Filter – good for 3000 litres
- Sediment Filter – good for 6000 litres
- Activated Carbon Filter – good for 3000 litres
- Ultrafiltration cartridge – good for 6000 litres
The price of this product as mentioned on the website is 7350 rupees. What needs to be replaced and how much does it cost is not clearly mentioned on the website.
More details can be found on the manufacturer’s website here – - > http://www.eurekaforbes.com/products/product.php?catid=35&&prid=193
Short URL: http://aavaas.com/?p=372
Posted by 
HUL WILL NEVER LET U DOWN>>>>
just by seeing the companys profile and all activities HUL is the only brand one should go for.PURE IT completely suits Indian markets and is definately the no. 1 choice of all Indian households and every other user.
I have moved from Delhi to the outskirts of Hyderabad (Jodimetla village) Ghatkesar Mandal, R R Dist.where there is no tap water facility and therefore my Aquaguard water purifier (ST 2000–Price Rs.6,000/-)which is in excellent working condition with new filter and carbon can’t be put to use.
I am purchasing potable water (not mineral water) daily and God only knows from where he is bringing this impure water. Therefore, I have decided to buy Hindustan Lever’s pureit water filter priced at Rs.1800/-.
I intend to sell the Eureka Forbes Aqua Guard ST-2000 for Rs.2,500/-. Persons willing to purchase may please contact me by Phone:08415-255062 or 09390397505)
Thanks. S.S. Rao, samsrirao@rediff.com
Dear sir,I am planing to buy a water purifier preferably HUL pureit,but after reading some comment especially by gentle man from gulf that costomer care from pureit is very bad as he used to ask frequently to costomer care to come to change the cartridge called battery,no one seems to visit him to solve his problem as it seems that company is only taking interest to sell the product and no to give after sales service.
Sir please tell me whether to go for another one for the same purpose.I would like to go for pureit but now confused after reading some articles about pure it,
I a m planing to get a water purifier but confused a lot which one to go for as i am totally interested in pure it as my kid is small and he often gets infected by water born disease.please let guide me if I can go for pureit or any other brand,due to this confusion i cant call for home demo also,but i want to get one at the earliest.How is contomer service of pureit is it good ok or so so.
Can u tell me the procedure of pure it and its battery too how it works, and life time of it…….
Pure does not provide special function and it only sots for middle class people those who think of spending 25 bucks for a mineral water can (i.e.) 25 liters. The people does not trust those mineral water cans because respective chemicals are added too give taste for there water this May also cause diseases which are vulnerable. So peoples trust your product only from past couple of years. We never let u down and try to improve your product so that you can raise your demand state a step ahead.
I too had very very bad service support from Eureka Forbes guys, this sales person from Aundh PUNE, office was very nice before placing the order for Nova Gold and agreed couple of things related to installation before placing order, once order is put, We need to continuously follow starting from delivery to installation, almost a month still installation is not complete and we are not able to use it.
till now almost daily I called same sales person, but he doesn’t pickup the phone and no reply to call.
I really not clear how people recommend this product!
Very bad service!
customer care No
pls
Dear all,
If u want water purifier then go for HUL Pureit because :-
1) It helps us to reduces water borne diseases .
2) It’s only for Rs. 2000/-
3) Free Home Delivery.
4) Gives u pure water.
5) It water cost you 0.25 paise per litre means 4 litres of water only for Rs.1/- .
6) Any clarification please call up 9235 600 600 for other state 9223 200 200.
7) Service within 24 hrs.
Soo………….. BuY HUL Pureit Only for Best Service.
From,
Krishna Mathur
GL
Etawah SWZ
9457019305
Dear sir,
I am user of Aqua guard water filter since more than 14 years now. Now i wish to swith over to HUL’s product Pureit. Pl let me know the comparison between the two.
Also pl let me know as from where i can buy this in Chandigarh, if interested . Also , if it is possible to provide demo at my residence.
add : # 783,FF,Phase-4 , Mohali (Punjab).
Mobile :9876070485, 92160 70485.
pl revert back and confirm on my mobile.
SUDHIR
I send this mail whith the intention to contact somebody at Pureit. I live in Guatemala Central America and and part of my business is sell household, i think this is the rigth water filter for my market, i send several Emails but until today i dont have awnser. Maybe in this via i can obtain reply to my Emails
Regards
Oscar
Dear Oscar,
U can send a mail on pureit.hul@unilever.com its for customer contact
i was given a pure it water filter by hul to use at my clinic. for the first year the service was good .now if we call up they just give some sick excuses n no one comes with a new battery for replacement.
this is the last time i am trying to contact them, if no response i will have to just throw that nonfunctional thing in the muncipality bin.
help line no.
The service is junk… i am calling the call center person for the change of battery and mesh… from past 2 weeks.. and the service person is not even bothered to come and change it… and any of the person did not even bother to check if the battery and mesh is changed or not… very very.. bad service……. one of the worst service.. they have…
I use to fall sick very often with running temperature, bronchial asthma, diarrhoea. Doctor suggested me use water purifier. I purchased two nos Eureka Forbes water purifiers. I also entered in to an annual maintenance contract and paid full amount of Rs.1680/- inadvance. Eureka Forbes never bothered to service, repair or changed the parts even after 50 to 60 phone calls as well as a Regd, Ack Due letter. I approached consumer forum in Bangalore. The consumer forum imposed a penalty fo Rs. 5000/- on Eureka Forbes went in appeal in higher, there also they lost the case.Eureka Forbes is a big company, they collect massive amounts by way of annual maintenance contracts.THEY DO NOT GIVE SERVICE.Please be careful when you buy Eureka Forbes water purifier and enter in to annual maintenence caontract. Approach consumer forum for redressal of your complaint.You can argue you case yourself. No lawyer or stmp fee is required. Consumer forum is sympathetic to consumers.
contact no. not provided on website. i want to order the product.
pls send me the technical and price comparision between pure it water purifier and aquasure storage water purifier
pls send me the comparision between pure it water purifier and aquasure storage water purifier, I just purchase pureit but I need one more. whichone is better u pl suggest.
Dear Sonu—Kudos to you as you want to compare two water purifiers. But you cannot compare Aqua Guard of Eureka Forbes with any other water purifier because Eureka Forbes will take full money, pass on the junk machine to you, will not honour warranty repairs AND if you enter into an annual maintenance they will take full money but will never do any service or repairs. Please go through internet to see the complaints. About other purifiers please enquire with your other friends, relatives, neighbours about the quality and other aspects. Do not go by the ads. as they tell all lies.
The Hindustan Unilever PUREit is not the most advanced in-home water purifier in the world! as the manufacturer has claimed in their advertisement. The manufacturer should be sued for fooling the general public.
A true water filter should be able to remove the Odor, suspended Particles, bacteria as well as chemical compounds ex: arsenic, lead, iron etc., This can be achieved only by multi-stage filters having Carbon filter, UV and RO. But the price for such a filter is some what high for common people.
planning to buy a reasonable water filter
advise which one to go for and which company one should choose .
i am confused to choose between eureka forbes and kent
this is very darty watets pls don’t give this
Hello,
Its Lalitha here. we have been using pureit since 3 years. i want to know, if the purifier is kept near any electrical appliances like refrigerator,will the batteries life go soon. which is the safest place to keep a purifier? please do reply in detail.
Thanks
Lalitha
Dear sir,
My customer ID No.1926983334 .I have made a request for replacement of batter Kit on 17.10.09. But no body has turned up sofar. I have made several phone calls.My complaint Nos.C091642682 aand C091646813 were not attended. More over to my surprise , I received messages fro TM-PureIT that my complaints have been attended and advised me to confirm about my satisfaction to phone No.09223200200
What a wonderful service! Till to day no body has responded. —- B.K.Bihani
I just want to let you know about pure it customer care. Please read this and take a decision before you buy pure it.
Last year I bought pure it. I am happy about the quality of the water. But two weeks back (on a Saturday) I placed an order for battery kit. I told them on week days I will not available at home from 8am to 7pm. They told me what time is convenient for us that time their executive will come and deliver the kit. After 4 days (Tuesday) one pure it executive called me and asked me at what time he can deliver the kit. I told him that I am in office and come on Saturday and deliver the kit. He agreed. But on Saturday nobody from pure it called me. I have waited till Tuesday as I was getting water. But on Wednesday pure it got locked and water started leaking. So I called the customer care on Wednesday and asked them about the delivery. They told sorry and open a complaint and told me that I will get the delivery on that day or next day. But nobody called me and delivered the kit. On Thursday evening again called them and explained my situation like I am not getting the water. They again open another complaint. After that I called the executive who called me to deliver the kit. When I called from my mobile he didn’t pick the call, so I called him from my land line. Then he picked the call. He told me his working hour is from 9am to 4:30pm and he cannot come before or after that time (FYI, when I bought pure it newly they delivered it after 7:30pm). So I asked him why he didn’t deliver the product on Saturday, but he didn’t answer anything. Instead of wasting time I asked him to come to my office next day (Friday) at 10am to deliver the kit. He agreed to that and I gave my office address. On Friday till 11am nobody called so I called him asked where he is. He told he will be coming and will call me back in 5min. I have waited one more hour and called the customer care. They repeated the same story like saying sorry and escalating the complaint. But till evening I didn’t get any call from pure it. So on evening also I called them and asked about the delivery they told on Saturday I will get the kit. On Saturday till 10am I didn’t get any call from the executive so I called him several times and he didn’t pick the call. I called the customer care again and they told my complaint has been escalated and surely I’ll get the delivery before evening. Till 4pm I didn’t get any call from the executive so again I called the customer care and they repeated the same story. So I panned to go directly to Pure it office and get the kit. Somehow I found the office (Domlur, Bangalore) and bought the kit. It was after 4:30 and there was 4 executives simply sitting and chatting.
My dear friend this is the experience I got from pure it. Please think and take a good decision.
plz tell me fetures of pure it, aquagaurd & Kent purifier with price if possible
To all the people complaining about the customer service with the executives.. Why don’t you just visit their Safe Water Zone office and collect the battery and other parts for replacements like @Anish did ? The instructions manual anyway shows how to replace the components.
Their address page is: http://www.pureitwater.com/contact_us/contactus.aspx
I am amazed to see that gullible Indians(including myself) are victims of false advertising. As we can see every water purifier filter is condemned by users or consumers. This is mainly because every buyer is a small fry while the water purifier manufacturers are giant companies.Even if they are penalised by consumer courts they blantly play with consumer’s health. I feel there should be law similar to adulterated food or drugs where the water purifier manufacturers would be awarded jail terms for playing with the health of consumers. In India water purifiers are like WMDs(Weapons Of Mass Destruction). We can curse your fate being born in India.
Thanks Pure (it)
Pureit is a indeed a low cost version of Water Purifiers, and most useful for average lower middle class families. It simply filters the water and kills germs with what they call ‘Battery’, which contains normal chlorine bleach and nothing more, with all the harmful effects of chlorine germ killing. I think one must go for higher end purifiers which uses ultra filtration and other stages of purification, and not chlorine.
[...] Eureka Forbes’ Aquaguard Ultra and Hindu [...]
worst service provider
they are not able to provide service
Howdy right now there, I can?t entry the site properly within Opera, I really hope you are going to repair this!
We are manufacturing RO Systems. They are simple & in case of any problem we can guide you towards maintaining the purifiers by yourself instead of availing of an AMC & making companies rich. Spares can be provided. Telecommunications is cheap & chat on the net is almost free – so why not believe in the DIY (DO IT YOURSELF) concept & save time which is in actual terms is money.
Very good information. Would you mind if I quoted parts of this page if I provided a link back here and cited you as the source? Thanks
Check out our range
Believe me water purifier business is based on after sales serviecs & since branded products are available through dealers – the services are usually a problem. We assist our customers to maintain the water purifier themselves. Its simple & nothing complicated.
Anyone interested can send us a mail.
Regards
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how long can I use a auqaguard inova filter and carbon. how frequently should I change the filter and carbon. Should I replace it every year. My usage is about 10 liters per day. Can I use the filter and carbon used and removed from the machine
Okay, this is a good start however i’ll have to take a look at that a tad more. Will let you know exactly what more i have found.
I ordered a pureit device on 20th June 2011 but it is not still delivered to me aafter 5 days of placing the order. I have talked twice in the pureit customer care but the same thing happens, the only gave the complain but still I did not got the device. This is very irresponsible behavior, so now I want to switch over the other water purifier device…
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How can I discover out extra details on this particular subject?
Dear sir,
I am planing to get a water purifier but confused a lot which one is better pureit of aquasure? My husband is saying go for pureit i am totally interested in aquasure.
Also pl let me know as from where i can buy this in Bangalore. Mobile :9964582445/8
pl revert back and confirm on my mobile.