Eureka Forbes’ Aquaguard Ultra and Hindustan Unilever’s Pureit - A brief look
December 9th, 2007
(11 votes, average: 3.45 out of 5)We have covered water quite extensively on our portal. You can read about them at:
Bubble Top water refill packs - How safe are they?
Reverse Osmosis at your home - Comment to post
We all are aware of water purifiers. They range from simple models which have filtering membrane candles to advanced types featuring multi-stage filtering, ozone treatment and what not.
Choosing a water purifier is as difficult as choosing a car in India today. We would cover the available offerings from the market on an ongoing basis, and thought today we could cover two such models from Eureka Forbes and the other from Hindustan Unilever.
Pureit
Pureit is a coming from the stables of Hindustan Unilever, a part of the global Unilever group. Previously known as Hindustan Lever, the company is going through a brand makeover complete with logo changes and more.
Pureit is a gravity based water filter which does not require any electricity. We have to pour water on the top and after filtration it is collected in a semi-transparent reservoir at the bottom. Water is then dispensed through a tap. This tap has two modes, one - where you can press it and dispense the water or two - where you can lift the water and it continues to flow as long as you don’t flip the tap back on. The first one is recommended to avoid spillage, but it can be tough to fill bottles in this mode.
It has a unique “germkill battery kit” which can safely dispense 1500 litres of water. There is a small window which shows the status of the battery and when it turns red, the user has to get it replaced.
The term battery here is not to be confused with electrical appliances. It is merely a term, that is all. The product is available in 2 colors, Deep maroon and a mixture of white/blue.
The cost of the Pureit filter is about 1600 rupees and the filter costs around 300 rupees.
More details about this can be found here -Â - > http://www.hulpureit.com/index.html
AQUAGUARD ULTRA
An equivalent product to Pureit exists from Eureka Forbes as well - Aquaguard Ultra. It uses an ultrafiltration membrane to purify water. The product claims to be capable of removing impurities even in the molecular range.Â
Just like Pureit, Ultra does not require electricity to function. It has a four stage purification:
- Particle Filter - good for 3000 litres
- Sediment Filter - good for 6000 litres
- Activated Carbon Filter - good for 3000 litres
- Ultrafiltration cartridge - good for 6000 litres
The price of this product as mentioned on the website is 7350 rupees. What needs to be replaced and how much does it cost is not clearly mentioned on the website.
More details can be found on the manufacturer’s website here - -Â > http://www.eurekaforbes.com/products/product.php?catid=35&&prid=193
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Please send the comparision detais in water purification between EUREKA,PURE IT and AQUAGAURD as a tabular format…
Would be glad to see the experiences around KENT Water Purifiers by AAVAAS Team. Could you folks provide any insight on how this brand is doing.
@ Jai
we posted on article today on KENT products. Do leave a comment on that.
@ Kannan
We will try to incorporate your request asap. Thanks for reading and dropping a line !
Please don’t buy Pureit it does not purify water; the battery is just for eyewash. It does not purify water and it does not change colour even if you use it for 2 years.
@ Justin
We use pureit at home, and did not find any issues, especially the ones you mentioned above.
why dont you leave a feedback to H Unilever so that they can replace your unit if it is defective?
Pureit is nothing more than a normal water filter. For the price you pay for it, it’s not fair to expect anything more than you get. The water is purified as per the claims of the manufacturer. Ofcourse, the sales guys always claim the improbable. The sales guy who came and installed it in my house said that the water would be tasteless. How I wish his claims were true.
But having said that, it does the basic filtering without using RO or Electricity. The battery is not a gimmick. It’s a way of letting people know when to replace the filter. It’s something like your fuel gauge.
I gifted a pureit waterfilter to my maid @ 5 months ago. Now the Tap is broken. I called Pureit at their helpline no., about a week ago and so far they have not responded. Every time I call up, they ask my name, my customer ID, and my address and tell me that the EXECUTIVE will get in touch in 24 hrs. So far they have not called up forget about replaceing the tap. I have bought, I think half a dozen of pureit water filters and all of them were delivered after 4-5 days of booking. At the time of booking they say “within 24 hrs. it will be delivered at your doorstep”.
I think it is a sign of callous attitude, and i will never never recommend the product to anyone.
@ Malavika
Thank you very much for this detailed comment of yours.
We also request you to join the forum and drop in a word of introduction.
Thanks again for visiting aavaas. Your comments and feedback will help us server readers like you better in the comming days.
@Malavika,
You are right about the callous attitude of the companies. But then if we were to learn from it, we should probably book our filters a week in advance. That’s how we get along in India, don’t we ?
Also, how good are the other retailers in comparison ? But it’s time the companies started taking customers seriously. Many companies have learnt that the hard way.
I have been an old user of pure it and accept ofcourse the poor quality of their customer care services but I have one question that bugs me. How much our review comments are authenticated here? Even the competitors of pure it may enter comments against pureit under the mask of a consumer asking not to buy it even with some of their own technical and biological jargons, and pure it guys praising under the same mask. Obviously both practices would make these reviews useless and unreliable for common users. I would like to know if any smart filtration system (not for just water?!) is there for review comments here
@Parthiban,
There is always a possibility. But I doubt if people are that jobless and unethical. Having said that, some people do have prejudices because of some bad experience. Not much can be done about it.
As for filtration, you could always try the froums.
Dear friends,
I am using AQUAGUARD ULTRA since 4 years. I got one problem but i call to customer care & he was coming immidiately & resolved that problem. This Product Is giving so much good clarity of water, so trying to use this product.
Hi Kavita
What was the problem you faced? Did you pay anything to get it fixed? Where in India are you from?
@Kavitha,
We ourselves used Aquaguard before when we were in Coimbatore and the tap water was good. However it cannot be used when there is not electricity. It did work well, yes.
However, some issues I thought Aquaguard had,
1) Keeping it ON for long durations heated it up and the water would also be heated. (Only understandable considering it treats the water with UV)
2) However, if you do decide to switch it ON when you feel thirst, it takes a minute or so before the water startsc coming out. (Might seem like a trivial issue
, but I assure you it’s really irritating.)
I wants to say thanks to hll for this unique product-pureit;it’s really value for money in comparison of all existing purifiers.i am using it since last six months and my experience with the product is excellent.
i wannt to distributers in jaisalmer so please send me information about unilever pureit and contect no. of jaipur branch
i want distributer of unilever pureit in jasalmer so please send me information about it and contect no.of jaipur branch.
Please refer to this website for all contact information:
http://hulpureit.com/contact_us/contactus.aspx
also for Rajhasthan, please call : 9251 001 001
please share your experience with regard to this call.
Hello Guys…
I am using Pure it since Last 5 months & i m fully satisfied with its purification method. it works better then Aqua Guard & other water Purifier. it provides good tasting & safe water.
and its service is so quick & fast, even i call on its call center at morning 9 o’clock & just after that at 9:15 o’clock its executive called me and give me a better demonstration at my home address..
all rumors spreading by Aqua guards employee to miss guiding the peoples of India.
coz it available on affordable prize & it works better then others….
so guys keep in touch with Hindustan Unilever Ltd.
@ sumit
thanks for the feedback. where are you from?
please send me the rate of pureit
Hi Mr. KHEMKA
I request you to raise this question on the forum. You will get your answers there for sure.
http://aavaas.com/forum/index.php
what is the difernce between pureit and ro system &which one is better.is it safe to use ro system
hi amir
please raise your question here:
http://aavaas.com/forum/index.php/board,28.0.html
I am planning to buy Pureit water.
filter.Hope I have no problems.
Hope one has no problems re service in Bangalore as there are dealers of Pureit Water
filters in different areas of Bangalore.
plz tell me which one is better.Eureka Forbes ULTRA and HUL PureIt. Or shall I go for better quality Eureka Forbes.(Rs6000)
Hi Sara
If you could post the question in the forum along with more details, we could give you more suitable answers. Please visit :
http://aavaas.com/forum/index.php/board,28.0.html
@ Vijaya
did you make a purchase? If so where and for how much?
I would like to have a columnar comparison of Pureit, Kent RO System, Hitech RO System, Aquaguard purifier system.
hi sudip
if you have done some groundwork, please mail it to me. i will convet it to a columnar chart and post it on the site.
we had bought this pureit hindustan unilever water filter, but within 8 months, we found problems in its battery and also instead of water going inside it started flowing out due to some technical error, we spoke to mr. tarun 9930077049, he said sorry i can’t help u in any way, we threatened that we will complain to police he said no problem do whatever we can, what should we do now, pls let me know my contact number is 98334 61231/mrs. chitra nichani
pureit second name of pure &safe water
Pureit: Can not comment on the quality of purification but the customer service is absolutely terrible. I requested for a home demo and for one entire week their “technicians” fixed up appointments and never showed up!
I finally decided to go with Kent as it provides better purification if you compare the details of the purification process. The cost is on the higher side but I think its worth it. Very happy with the service provided by them so far.
About Puriet, this link below has plenty of bad experiences that people have shared, mostly related to poor customer service and some about the quality of the product:
http://www.mouthshut.com/product-reviews/Pureit-925048949.html
dear sir, i regret to inform u that i bought hindust lever water filter last year, yr. rep who had install his stall opp. shivshakti medical shop @ bhayandar west, dist. thane - 401101, india. he promised me that he will come personally every moth to service the filter, he came twice, but after that he is not available. my wife residing at 18, new yashodeep bldg, flat 403, maharana pratap rd, bhayandar west, dist. thane - 401101. (mob:9833461231)request yr hot line no for service and change of battery. but all in vains. ne response from yr side. they are demanding bill, which my wife has misplaced. i am resident of u.a.e. now since the rainy season is going on in india. my son and wife are fully exposed to water borne diseases. pl see that we are given proper service after sales. we are ready to pay all the related charges. u know one good customer can at least recomend one good customer, but one bad customer can spoil yr 100’s of good customer. pl take action at yr earliest thanks/best regards/harish
I want to buy a water purifier but i am absolutely confused on which one to buy or at all to buy one after reading such remarks. HELP!
anuja
requirements vary from person to person. so do experiences. you have to determine what best fits your budget and needs and make a choice.
@ all
please try not to get too quickly involved into consumer courts and police etc. In India these would further waste your precious time.
In our experience, it does take some time for the companies to realize the value of customers and after that they give good treatment. We just need to be slightly patient.
@ Avinash
Which product did you buy and for how much?
@ Vivek,
I purchased Kent Grand for Rs 14.5k. I got 1k discount as there was some offer at that time.
As about your suggestion : “In our experience, it does take some time for the companies to realize the value of customers and after that they give good treatment”, I would say that such companies should not come into market if they are not customer focused. How can you make your customers run after you for petty things such as routine repair work? In Puriet’s case I have come across too many serious complaints ( http://www.mouthshut.com/product-reviews/Pureit-925048949.html ) and my personal experience was on similar lines. I would advise people to stay away from this product. There are better technologies available in market and I believe one should not compromise on something as essential as pure drinking water.
Hi Avinash
What I really was refering to is the kind of treatment customers get outside india. things like 30 day return policy etc.
varied people have varied experieces regarding various companies. Our comments are a testimonial to this fact.
As for pureit is concerned, it is a cheap product and has a huge market following. that should explain a lot.
@Vivek,
You are very lucky if your experience with Puriet has been pleasant. I purchased one unit a couple of months back and now there is some strange smell coming from the water that the unit is producing. I have been calling them every day for that last one week and everyday they say that they will be sending their people to look into it. So far no one has come.
@ Rawat
sorry to hear your story. Suggest you discard the product in the interest of your famiy members safety and look for alternatives.
Hi Everybody
I’ll be grateful if anyone of you guys tell me if Pureit removes Chlorine for water, i use corporation water and the water stinks of Chlorine/bleach, and the taste of the water is also awful too due to this for the past few months I have been using packaged drinking water, Kindly help me out with this information.
dear all, whan i join hul in water divison, as teamleder in faridabad swz ,i dont know what is purit,but today i am working with hulpuriet last 15 months, i relise that pureit is the best purifier among the compititer, wheter we talk about quality, price ,sarvice and customer all thing are favour in customer side.at last i would like to say everyone hul is the big and best company for indian customer.
TL
Dinesh Plarya
Faridabad SZW
09999882595
I AM COMPLAINT ABOUT 3MONTH AGO FOR BATTERY KIT IWAS COMPLAINT PRESS IWAS WATING FOR 5DAYS
Dear Vijith,
I have ordered my battery on pureit.hul@unilever.com & has got the delivery next day.
Try ur luck also..J
HUL WILL NEVER LET U DOWN>>>>
just by seeing the companys profile and all activities HUL is the only brand one should go for.PURE IT completely suits Indian markets and is definately the no. 1 choice of all Indian households and every other user.
I have moved from Delhi to the outskirts of Hyderabad (Jodimetla village) Ghatkesar Mandal, R R Dist.where there is no tap water facility and therefore my Aquaguard water purifier (ST 2000–Price Rs.6,000/-)which is in excellent working condition with new filter and carbon can’t be put to use.
I am purchasing potable water (not mineral water) daily and God only knows from where he is bringing this impure water. Therefore, I have decided to buy Hindustan Lever’s pureit water filter priced at Rs.1800/-.
I intend to sell the Eureka Forbes Aqua Guard ST-2000 for Rs.2,500/-. Persons willing to purchase may please contact me by Phone:08415-255062 or 09390397505)
Thanks. S.S. Rao, samsrirao@rediff.com