Preethi Home Appliances | Preethi Mixie & Grinder
Today we got a query from Vinoth.
“I have planned to replace my existing mixer grinder with Preeti Blue leaf model – I could not find much comments about the model on the net
can anyone help me out in this matter”
We decided to dig deep for helping Vinoth out and realized first that Preethi does not have a very popular web site. After some detailed searches we landed on their url :
http://www.preethi.biz/index.htm (we feel it is odd for the company to have a .biz extension, which is perhaps the reason why they are not popular with search engines)
Strangely enough , the model which Vinoth mentioned was not listed on their homepage.
This is what we got from the internet.
New range of mixer-grinder launched
Preethi, the largest selling mixer-grinder brand in India, today launched its new range that would lead the company’s pan-India market expansion and was planning to enter into the wet grinder market in the next 12 months.
The first piece of the new product, ‘Preethi Blue Leaf’, was handed over to noted businessman and Vasanth and Company chain of stores owner H V Vasanth Kumar by Mr Vijay Srinivasan, Director, Marketing, Maya Appliances Private Limited, which owns the Preeti Brand.
Speaking at the launch function, Mr Vijay Srinivasan said the new mixer-grinder from its Manufacturing facility in Himachal Pradesh, was designed on a ‘leaf motif’, hitherto the convention ‘L’ shaped mixer-grinders.
The new range comes in two models — the Blue Leaf Platinum priced at Rs 3,970 and the Blue Leaf Gold at Rs 3691, and would hit the market during the Deepavali season.
The product occupies reduced table top footprint and the platinum range comes packaged with Preethi’s patented super extractor and “Grind” and “Store” attachments along with their silent 750 Watts motors, the first one to get the ISI approval in the category.
Replying to questions, the new product was expected to contribute 22 per cent in the first year in the overall sales volume, and the company has targeted to touch one million units by 2010.
The company has invested about Rs 10 crore at the Himachal Pradesh plant to support the company’s expansion in the northern region.
Unveiling the company’s plans to roll out wetgrinders and gas stoves, Mr Vijay said the table-top wet grinders would hit the market in the next 12 months.
”The design is out of the drawing table and a final decision is yet to be taken whether to manufacture it in Himachal Pradesh plant or in its two manufacturing facilities in Chennai”, he added.
Vinoth, if you could tell us the following it would help us answer you better:
a) Which city are you from?
b) What is the current brand of mixer grinder that you own?
c) What prompted you to choose Preethi’s Blue lead model?
d) Are you already in touch with a dealer for price information? If so can you share it with us?
I request our fellow readers to help Vinoth if you own the same model or have seen it in action.
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