We have been on-line for just about two months now. One of the features which we wanted to offer in Aavaas was to have a comprehensive brand knowledge-base on key appliances in India.
In the coming days, we will start rolling out posts which would have brand details for various appliances. These would just serve to increase consumer awareness. Perhaps if you own one of the brands listed, you may write a review on them on Aavaas’ comment section.
Brand is defined as
” A trademark or distinctive name identifying a product or a manufacturer. “
What are the ingredients in the making of a brand ?
- Product (that offers innovation at attractive prices)
- Company (that is driven by values and has a good marketing strategy)
- Consumer (who benefits from innovation and values)
In India, brand/company names are passed on from one generation to another. Further Internet has increased people’s awareness levels. No longer are people worried about experimenting new brands which offer them good value for money.
keep reading !
[…] on 19 August ‘07. That was more of a curtain raiser. A few days ago we discussed our ambition to cover brand specific information. In today’s post we are just going to see the tip of the […]
[…] by Vivek on November 22, 2007 Continuing our brand series where we covered televisions and mattresses before, today we touch upon DVD […]